Shields, Kelley shift roles at NBCU

NBCUniversal's former top PR exec is back at the cable side of the
conglom.
Cory Shields, who served as right-hand man to ex-NBCUniversal CEO Jeff
Zucker for three years beginning in 2006, will now report to Bonnie
Hammer, chairman, NBCU cable entertainment and cable studios, out of
New York.
Reporting to Shields is John Kelley, who will transition into a new
role as senior VP, communications, pro-social and diversity
initiatives for Hammer's division, where he will oversee diversity
initiatives.
Shield stepped away from the Peacock's top PR job in 2009 to shift to
executive VP of global policy strategies and alliances, reporting to
general counsel Rick Cotton. That position is currently vacant but
will be refilled.
As executive VP communications for Hammer's business, he will shape
strategy for a stable of properties including USA Network, Syfy, E!
Entertainment, G4, Sleuth, Chiller, Universal HD, and Universal Cable
Studios.
"Cory's professional experience encompasses everything from television
and film to music, advertising and government affairs," said Hammer.
"John's a perfect choice to bring attention and emphasis to the areas
of public affairs and diversity."
This is Shields' second tour of duty at NBCU, having worked at the
broadcast network from 1997-2004. He went on to stints at JWT and Sony
BMG Music Entertainment.
Kelley has been with the USA Network and Syfy brands since 2002, after
previous stints at VH1, HBO and Paramount Pictures. Contact
Andrew Wallenstein at
andrew.wallenstein@variety.com